Today Flipboard also starts running pre-roll video ads on its platform, addressing a growing demand from advertisers for high quality and brand safe digital video experiences on mobile devices. I expect us to partner with more creators and independent producers in the near future.” “The new native video player opens up new opportunities for new user experiences, partnerships and monetization. “Today’s launch builds on the publisher ecosystem we’ve been fostering for almost a decade, our foundational vision for content discovery, as well as our recent work around Flipboard TV,” said Mike McCue, Flipboard’s co-founder and CEO. For the first time, video plays natively on Flipboard, enabling better recommendations for related videos and giving users additional player controls to easily skip to the next video. Video is also more deeply integrated into the entire Flipboard experience with new ways to discover individual clips as well as video-only feeds. Users can access Flipboard TV via a new section in the Explore tab.
Other independent creators that are joining Flipboard include serial entrepreneur Gary Vaynerchuk, AudPop’s filmmakers and Underknown, producer of video series such as What If and How To Survive. For instance, Flipboard users can watch and follow vlogger Jessica Neistadt, filmmaker Gene Nagata aka Potato Jet and video journalist Johnny Harris through a new partnership with influencer agency Spacestation Integrations. Moreover, videos from hundreds of independent producers are now available on Flipboard. Video from Euronews, Tribune Publishing and dozens more will be available through a new partnership with VideoElephant. Hundreds of publishers are now providing video feeds on Flipboard, including Dow Jones, Gannett, Hearst Magazines, Complex Networks, Minute Media, A360 Media, Group Nine Media, The Recount, Bonnier Corp, Refinery29 and Vice Media Group, and Penske Media Corporation with brands such as Rolling Stone and Variety. In addition to the new ad-supported viewing experience, they can choose to upgrade to a subscription-based, ad-free video experience.įor this launch, Flipboard expanded the number and type of media partnerships. Samsung Galaxy device owners continue to have exclusive access to premium Flipboard TV. have free access to Flipboard TV with thousands of videos from global publishers, local TV stations and now also independent video producers. Redwood City, Calif.- August 27, 2020-Starting today, Flipboard users in the U.S. Ad-Supported Version of Flipboard TV Is Now Available on All Devices
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